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Meredith Kessler Wins Ironman New Zealand

ROKA News

ROKA Releases Maverick X Wetsuit

Breakthrough Design Liberates Swimmers from Restriction to Offer the Ultimate in Freedom of Movement and Speed

 

DALLAS, Texas, June 7, 2016 – ROKA Sports, Inc. today announced the release of the Maverick X wetsuit, a breakthrough in performance technology that represents both an evolution in innovation and a revolution in design. ROKA set out to create the freest, fastest wetsuit ever built, and the company achieved a new milestone that liberates swimmers from restriction like no other wetsuit.

Rob Canales, Co-Founder and CEO of ROKA said, “We have engineered a new wetsuit design with technologies that translate to faster swimming with better mechanics, less effort and no shoulder strain. With more than three decades of elite swimming experience, the ROKA development team has an obsession with flexibility. It led to a unique patent-pending innovation called Revolution X that allows the Maverick X wetsuit to offer unrivaled mobility by virtually eliminating restriction.”

A key breakthrough came in defying the conventional design paradigm of setting the upper limbs in the arms-down position, an approach to patternmaking that restricts movement during the critical “catch phase” of the freestyle swim stroke. ROKA developed the Maverick X by starting with the arms up, and continued prototyping to pinpoint a golden ratio in the interplay between arm position and patterning.

Seven-time triathlon World Champion Javier Gómez Noya told ROKA, “It was hard to believe you could improve the ‘old’ Maverick but you did. The arms-up pattern is a revolution in wetsuits and finally gives the shoulder the freedom that swimmers want.”

With RSX Body Positioning Technology, the Maverick X utilizes smart buoyancy to put the swimmer in the fastest body position possible. Engineered zones optimize swim mechanics and power generation, enhancing buoyancy where human physiology needs it most, and reducing buoyancy where it gets in the way of speed.

Every panel is strategically designed to improve overall performance and help athletes swim faster with less effort. A proprietary liner grid is engineered with eight strategic neoprene/liner combinations, and each is purpose-built for compression, flexibility, form enhancement, thermodynamics, core connection, and transition.

In addition to unrestrained shoulder mobility and the benefits of tuned buoyancy, the Maverick X features additional advances in design, construction and materials. Its Revolution X pattern takes advantage of new independent neck paneling and suspension for better comfort, fit and seal. To help swimmers maintain speed and proper mechanics as they fatigue, the new wetsuit offers enhanced power transfer and core connection without restricting breathing. The forearms are crafted with an Italian stretch-woven textile that minimizes the boundary between the arm and water to maximize proprioception, speed and hydrodynamics. The Maverick X is made with premium Yamamoto neoprene, a durable nano-coated material that makes the wetsuit ultra-fast in water.

Canales continued, “No wetsuit in history enhanced swimming performance like the Maverick Pro, and the new Maverick X takes ROKA innovations in mobility, speed, fit and comfort to a new level. We are proud to offer this breakthrough wetsuit design to those who share our passion for performance and the uncompromising standards of excellence that drive athletes to achieve their best and beyond.”

Eliminating the middlemen, ROKA is able to reduce margins and make its premium wetsuits available to athletes at a significantly reduced cost. This direct-to- consumer focus also helps ROKA better control the quality of its products, as well as the quality of its relationships with customers. The new Maverick X wetsuit is available at the company’s website.

 

June 07, 2016

ROKA Expands World-Class Triathlon Team with Signing of Vicky Holland

DALLAS, Texas, April 20, 2016 – ROKA Sports, Inc. is proud to announce the signing of British pro triathlete Vicky Holland to a multi-year partnership. Holland blasted onto the ITU World Triathlon Series scene in recent years and will be a member of Team GB for the Rio 2016 Olympic Games, achieving automatic qualification criteria with her standout performances at the Rio Test Event and her podium finish at the ITU World Triathlon Series Grand Finale in Chicago last fall.

“I’m really excited to be joining the ROKA global pro team,” said Holland. “I know the brand has an excellent reputation on the elite circuit, and I am really enjoying wearing the Maverick wetsuit. I look forward to representing the brand in competition and working with the team over the next few years.”

Ryan Dolan, Vice President of ROKA said, “We are thrilled to have Vicky join our roster of world-class triathletes. She is a fierce competitor and an articulate brand ambassador. We can’t wait to see more success come to Vicky as she takes on the world’s best during this exciting Olympic year.”

Holland races next at the third stop of the ITU World Triathlon Series tour, Cape Town, South Africa, where she will premiere as a ROKA athlete.

April 20, 2016

ROKA Partners With Coeur Sports Elite Triathlon Team

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with the Coeur Sports Elite Triathlon Team. ROKA Vice President of Sales & Marketing Ryan Dolan said, “ROKA’s proud to continue our partnership with the all-female triathlon team known as Coeur Sports Elite. ‘Coeur’ is French for heart, and it defines not only the passion for athletics that drives this team, but the courage that carries all triathletes past pain and doubt to victory. As the team inspires us to empower athletes with innovation, we hope to inspire them with gear that shatters the limits of performance.”

Kebby Holden, founder of Coeur Sports added, “Our partnership with ROKA is so valuable in our goal to provide our team with the best, most cutting-edge gear needed to race. ROKA wetsuits are the finest in the market and help our girls perform their best on race day.”

About Coeur Sports

Coeur Sports is dedicated to producing the finest endurance apparel available to women. Based in Santa Monica, Calif., Coeur takes it name from the French word for heart, which also is the root of the word courage. Heart and Courage play an important part at Coeur, as the company knows it takes a lot of both to train and achieve one’s goals. With this mindset, Coeur’s mission is to foster a supportive community for women getting women involved in sport and leading a lifestyle of health and fitness. Learn more at coeursports.com or follow Coeur Sports on Facebook, Instagram, and Twitter.

April 06, 2016

ROKA Partners with Surf City Cyclery Triathlon Team

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Surf City Cyclery Triathlon Team. ROKA Vice President of Sales & Marketing Ryan Dolan said, “On behalf of everyone at ROKA, let me say how proud we are to have the Surf City team join our family. In three years, the team collected more than 150 podium positions, including podiums at national and world championship events. Their dedication is an inspiration for us as we focus our own passion on elevating performance and turning challenges into opportunities for those who defy limits.”

Surf City Cyclery Triathlon Team Spokesman Marc Hapke added, “Our SCCTT athlete ambassadors are thrilled with ROKA performance products. Their cutting edge technology coupled with dynamic new line extensions confirms the ROKA crew is redefining the new go-forward staples in the multi-sport industry.”

About Surf City Cyclery Triathlon Team

The 2016 Surf City Cyclery Triathlon Team consists of 22 Triathlon team athletes of various age groups categories starting a multi-sport racing season in April and will conclude sometime in October of 2016. Our race schedule has 12 Southern and Northern California local premier events rated as nationally ranked race venues with a sea of consumer exposure! We proudly boast 97% of our team has earned the status, USA Triathlon – “ALL AMERICAN” for the last four consecutive years. Visit www.surfcitycyclery.com.

April 05, 2016

ROKA Partners with Mark Allen Coaching

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with MarkAllenCoaching. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We see this partnership as a tremendous opportunity. Mark himself is a six-time Hawaii IRONMAN World Champion and the ten-time undefeated champion of the Nice International Triathlon, yet he never had a coach. ROKA’s mission is not just to inspire athletes but to enlighten them on the breakthroughs that are redefining performance, and that’s a perfect match for what this organization is achieving. The partnership will help educate athletes, and it will give them the opportunity to take advantage of the technologies we have worked so hard to advance.”

Mark Allen, the Founder of MarkAllenCoaching added, “My success as an athlete hinged on using the best training methods and technologies available, but also in seeking out new innovations that enabled me to stay at the forefront of performance. ROKA does just that. They are a leader and an innovator in products for anyone wanting to go faster in the open water. Just take a look at their latest product addition, the R1 goggle! It took ROKA to solve one of the biggest challenges everyone has swimming without a lane line: sighting. That’s just one example of why I partnered with ROKA. They help enhance performance and enhance the experience of every athlete I coach.”

About MarkAllenCoaching

Mark Allen is arguably the most successful triathlete in the history of the sport. He was the first ITU Olympic Distance World Champion winning the inaugural race in 1989 in Avignon, France. Allen is a six-time Hawaii Ironman World Champion and was the ten-time undefeated champion of the Nice International Triathlon. In 2012, he was voted “The Greatest Endurance Athlete of All Time” in a worldwide poll conducted by ESPN.

Perhaps the most interesting aspect of his 15-year career is that Mark never had a coach. He figured out how to be the best in the world on his own. Through trial and error, he scoured sports research and periodicals looking for the most effective training methods, nutritional insight and injury prevention techniques. He then put the best information available to the ultimate test by training over 15,000 miles each year of his career.

Mark has helped aspiring triathletes complete for their first-ever triathlon as well as working with professionals to lead them to World Champion status. Let Mark get you ready for the racing experience of a lifetime with MarkAllenCoaching!

March 31, 2016

ROKA Partners with Tri Club San Diego

ROKA Sports, Inc. is pleased to announce the extension of its partnership with Tri Club San Diego. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to have one of the oldest and largest triathlon clubs in the country, Tri Club San Diego, as a member of the ROKA family. The club serves triathletes of all abilities by providing support, education and events to encourage and promote triathlon as a sport and a healthy lifestyle. More than just an opportunity to enlighten athletes with the innovations we have worked so hard to achieve, this is a chance to further unite the triathlon community and share our mutual passion for the sport.”

Mike Plumb, President of the Triathlon Club of San Diego added, “We are very thankful for the association that we have with ROKA and with extending our partnership another year. With the expansion of the ROKA collections, offering not only top-of-the line wetsuits but also cutting edge swim goggles, swimwear and cycling apparel, we can be sure that our members are being outfitted by the best in the business.

About Triathlon Club of San Diego

Triathlon Club of San Diego (TCSD) is one of the oldest and largest triathlon clubs in the United States. With a diverse membership ranging from seasoned professionals to beginners new to the sport, TCSD offers its members a full range of options with free club races, socials, club meetings featuring a wide range of speakers from top professionals to industry leaders every month. A full range of workouts are available, many coached by professional coaches are available free of charge to members every day of the week. For more information about TCSD go to www.triclubsandiego.org

March 30, 2016

ROKA Wins International Red Dot Award for Excellence in Product Design

reddot award

ROKA Sports, Inc. today announced it has received the prestigious Red Dot Award: Product Design for its R1 goggle, a new swim design that combines innovative engineering, optics and architecture with the advantages of ROKA’s patent-pending RAPIDSIGHT™ technology. The goggle proved its excellence in the most prestigious international competition for product design, which this year included a record 5,214 products from 57 nations.

Comparing R1 to the current standards for performance swim goggles, the jury recognized ROKA’s breakthroughs in achieving major improvements. ROKA began the process by redesigning existing optics and literally turning eyewear design on its head, and rethinking the plane of movement for the specific application of swimming. An innovative design and manufacturing process greatly reduced the architecture along the top frame, and ROKA further optimized the goggle with a precise retroscopic lens angle. The result is RAPIDSIGHT, a technology that radically expands athletes’ forward field of vision while in the head-down swimming position, so targets can be sighted with less disruption to swim form and mechanics.

Rob Canales, Co-Founder and CEO of ROKA said, “ROKA has been on a mission for two years to rethink goggle design and optimize the mechanics of sighting to improve speed and reduce energy expenditure. RAPIDSIGHT technology addresses those critical issues and delivers a distinct competitive advantage. Offering an expanded field of view, it helps lead swimmers sight buoys faster and with less effort, and it allows followers to stay ‘on the feet’ of leading swimmers more easily.”

Benefits of the innovative product go beyond RAPIDSIGHT technology. Unlike conventional swim goggles with excess bulk that sacrifices hydrodynamics for comfort and field of view, the ROKA R1 utilizes a smaller form factor that maintains comfort while minimizing drag. For the optics, a crystal-clear view is made possible by a premium grade polycarbonate that represents the benchmark of performance clarity in the goggle industry. The R1 also features SPCTRM™, a purpose-built lens tint collection optimized for environmental and light conditions.

Professor Dr. Peter Zec, founder and president of the Red Dot Award said, “The Red Dot winners not only demonstrated extraordinary design quality — they showed that design is an integral part of innovative product solutions.”

Canales added, “Our foundation is built on innovation and the passion that drives performance. The R1 is a shining example of our commitment to those things. ROKA’s mission is to inspire confidence in athletes as they strive to reach their full potential. That level of confidence requires products that redefine the performance standard, and because we’re athletes ourselves, it’s a challenge we’re proud to tackle. The R1 continues the heritage we’re building every day.”

 R1 Goggle

About the Red Dot Design Award

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality. Further information: www.red-dot.org.

March 30, 2016

ROKA Partners with Rocky Mountain Tri Club

ROKA Sports, Inc. is pleased to announce a newly formed partnership with Rocky Mountain Tri Club. ROKA Vice President of Sales & Marketing Ryan Dolan said, “ROKA is now a proud partner of Rocky Mountain Tri Club, an organization run by its members and dedicated to fostering athletic ability by sharing enthusiasm and the drive to achieve one’s best. Competitor magazine named it Best Triathlon Club of 2015 after tallying votes from online readers and social media followers, and this partnership bolsters our direct connection to the groundswell of triathlon interest today, as well as the insights that shape the technologies of tomorrow. We are honored to have Rocky Mountain Tri Club be part of our family.”

Meg Rapp, Rocky Mountain Tri Club President, added, “Rocky Mountain Tri Club is excited to partner with ROKA for the 2016 season. Their commitment to empowering athletes to be their best aligns with our mission and the partnership will be mutually beneficial as we will be able to provide our thoughts, experiences, and feedback to ROKA directly.”

About Rocky Mountain Tri Club

The Rocky Mountain Triathlon Club is dedicated to furthering the sport of triathlon by providing a community in which multisport athletes of all levels can both socialize and train together. One of the nation’s largest triathlon clubs, RMTC has over 450 members who are a mixture of competitive and recreational athletes who participate in a broad range of events from 5ks through Ironman triathlon.

The Rocky Mountain Triathlon Club focuses on promoting the multisport lifestyle, and introducing new people to the sport of triathlon without intimidation. The club provides training and racing opportunities for members in a safe and inviting atmosphere while providing programming to enrich members’ minds and bodies. RMTC also gives back to the local community through a variety of volunteering activities including local races and volunteerism beyond the triathlon community.

March 29, 2016

ROKA Partners with the LA Tri Club

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Los Angeles-based LA Tri Club. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We are proud to continue our partnership with LA Tri Club. For more than 15 years, the organization has provided support, education and inspiration as a recognized national leader. Together with ROKA technologies, their proud legacy of empowering triathletes will continue strong into the future, and they will be an inspiration to us as we continually strive to redefine performance. ”

Deb Carabet, Managing Director added, “We are very excited to have ROKA as our exclusive wetsuit partner. ROKA technology not only empowers our members to be efficient in the water, but ROKA wetsuits are also THE most comfortable wetsuits in the market today. Once our members get into a ROKA, they never look back and the support ROKA provides our members is unparalleled. ” 

About LA TRI CLUB 

LA Tri Club recently celebrated 15 YEARS as a recognized national leader of amateur athletes with a loyal West Coast following. LATC’s community of supportive and committed athlete members helps LATC create extraordinary memories and lifelong friendships through competition, education, volunteering, and awesome social activities! The LA Tri Club provides a network of information, support services, training & racing activities, friendship and fun for all ages and abilities.

March 24, 2016

ROKA Partners with Endurance Nation

ROKA Sports, Inc. is pleased to announce a newly formed partnership with Endurance Nation. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to team up with Endurance Nation. Their approach to coaching has established a strong community of athletes who benefit from quality content and mutual support. ROKA is a company founded by athletes, and we know firsthand the power of both inspiration and information. This partnership will share both as we innovate performance technologies that help endurance athletes achieve their best.”

Mariah Bridges, Endurance Nation Marketing Director “ROKA Sports leads the way in swim innovation by looking at the athletes needs as a whole not simply product needs. ROKA is a brand built on integrity, knowledge and progress so it is an honor to be partnering together. We both provide our athletes and the community with the same amount of dedication and now together, there is no telling what you can expect out of this partnership. Look for Coach Rich Strauss and his ROKA gear at Ironman® World Championship this year, that is, if you can catch him!” 

About Endurance Nation

Endurance Nation is the largest and fastest online triathlon team, founded in 2007 by Coach Patrick McCrann and Coach Rich Strauss. Endurance Nation continues to push the boundaries of team coaching and outside of the box approach to training, bringing results beyond compare. With their FirstTimeFinishprogram that guarantees a finish line moment or your money back, they stand behind their coaching method. EN is currently 3x Ironman® Tri Club Americas and Global Division 1 Champions and Official Coaching Program of Revolution3 Triathlon, it is easy to see why Endurance Nation is dominating the triathlon coaching world.

March 24, 2016

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