Meredith Kessler Wins Ironman New Zealand

ROKA News

ROKA Partners with Dynamo Multisport

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Dynamo Multisport. ROKA Vice President of Sales & Marketing Ryan Dolan said, “Dynamo Multisport was founded with a deep passion for coaching and a love of the sport, and its drive to inform and inspire athletes makes it a great partner for ROKA. Our roots run deep, and same goes for the home grown heritage of Dynamo. That level of connection is what inspires us to innovate performance technology, and it gives us pride to continue a partnership with an organization that shares our commitment to helping athletes achieve their best.”

Matthew Rose, Founder/Head Coach added, “ROKA’s commitment to excellence manifests itself in its continuous innovation and steadfast quality, all with the athlete as the driving force behind every decision. That commitment reflects our core values at Dynamo. ROKA in that sense is a true partner from concept to execution and we are proud to call them family.”

About Dynamo Multisport

Dynamo Multisport is an endurance sport coaching organization located in Atlanta, Georgia. Born from a deep and rich tradition in United States swimming excellence, Dynamo Multisport is proud to help athletes all over the country, from professional champions to beginners, seek the best of themselves and each other. Above all things, Dynamo Multisport is a community of supportive and caring endurance athletes where performance is a byproduct of integrity and care for one another.

For more information, visit http://www.dynamomultisport.com.

March 24, 2016

Coach's Corner | The Power Play

Post by Matthew Rose, Head Coach at Dynamo Multisport

Like in running and cycling, power potential (or force capacity) in the water is important in creating efficiency and overall speed across race distances. It might help to think of this type of swim training like hill repeats in running or big gear force efforts in cycling. Just like in those disciplines, the specific swim force training is hard work but interesting and fun.

Swim force capacity training mostly consists of short, high intensity efforts with near full recovery between intervals. Adding a mix of common pool “toys” – paddles and fins – aids in the stimulus mix to increase power potential. Pool toys increase the effective surface area of the levers (hands and feet) that in turn require greater force to move at normal stroke and kicking rates. An example of a simple force set using a mix of toys in a short course pool would be:

3x:

  • [8x25 @ 30” Rest Interval (RI)
  • 200 easy @ 30” RI]
  • Round (RD) 1: fins and paddles
  • RD 2: paddles
  • RD 3: no toys

We can add in even more force stimuli through mid-pool starts. The idea is simple: by starting away from a wall in a still prone position, the swimmer must create greater force to overcome inertia and get up to their normal stroke/kick rate. The great part of this type of training is that you do not need toys or even a pool. Open water will suffice.  However, as we layer on toys and/or add faster stroke rate goals, we can create a lot of force obstacles for the athlete to overcome. An example of another force set using a mix of stimuli in a short course pool would be:

 3x:

  • [4x25 @ 30” RI *
  • 4x50 @ 30” RI**
  • 200 easy @ 30” RI]

* start approximately 12.5m out and sprint the next 25m into and out of the wall back to the middle of the pool. After last repeat swim easy back to the wall to begin the 50s.

** start at the closest 5m backstroke flags, sprint the 20m to the opposite wall and the 25m back

RD 1: fins and paddles

RD 2: paddles

RD 3: no toys

Athletes can incorporate small doses (<200m of work) of these types of sets as often as they want within a given week for maintenance and to keep the nervous system sharp.  Most age group triathletes should add larger doses (600m or more) of force work in their training only one time per week and visit these sessions at various points throughout the season.  Use no paddles or smaller paddles initially until the shoulders can handle the force loads required for this type of training.

About the author: Matthew Rose is the founder and Head Coach at Dynamo Multisport, an endurance sport coaching organization located in Atlanta, Georgia.  Dynamo athletes span the experience spectrum from professional champions to beginners.  He has also held coaching positions on the staffs of the swimming teams at Stanford University and Arizona State University where he worked with Olympic medalists, World and American Record holders and NCAA champions.

dynamomultisport.com

@WeAreDynamo

March 10, 2016

IRONMAN and ROKA Sports Expand Partnership to Include IRONMAN 70.3 U.S. Series

DALLAS, Tex. / TAMPA, Fla. (Mar. 1, 2016) – ROKA Sports, Inc., a premium multisport brand, and IRONMAN, the largest participation sports platform in the world, today announced their expanded partnership naming ROKA as the Official Swim Course Sponsor of the IRONMAN® 70.3® U.S. Series. Slated to extend through 2018, the expanded partnership will also now include the 2017 IRONMAN 70.3 World Championship event that will take place in Chattanooga, Tennessee. As part of the partnership, IRONMAN will continue to carry an assortment of ROKA co-branded performance products including swimskins, wetsuits, caps, goggles and other swimwear.

“ROKA is a strong supporter of IRONMAN, and this partnership reflects our shared commitment to the sport of triathlon,” said Andrew Messick, Chief Executive Officer of IRONMAN. “They produce top-of-the-line swim gear that has helped our athletes achieve their race goals, and the company continues to add innovative products. We are pleased to extend our relationship with ROKA as we work together to continue enhancing the athlete experience.”

ROKA became the Official Swim Course Sponsor of the IRONMAN U.S. Series in a partnership that began last year, and athletes at the 2015 IRONMAN World Championship wore their swimskins more than any other brand. According to the annual swimskin count conducted by LAVA Magazine, at the 39th edition of the IRONMAN World Championship, nearly 25% of the field of more than 2,000 triathletes relied on swimskins made by ROKA.

“With all the great people involved, being part of these events is an inspiration for the company, and we are excited to expand our partnership with IRONMAN,” said Rob Canales, co-founder and CEO of ROKA. “It gives us the opportunity to continue connecting directly with athletes, and their dedication fuels our commitment to achieve the best in innovation. We look forward to working closely with IRONMAN and their amazing athletes as we elevate their experience through continued support, initiatives and groundbreaking products.”

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.

March 02, 2016

ROKA Wins ISPO Award for Performance Water Apparel

Maverick Pro Wetsuit Recognized for Excellence

ROKA Sports, Inc. is proud to announce that its Maverick Pro wetsuit was selected as the winner in the Performance Water Apparel category of the 2016 ISPO AWARDS. An accredited seal of quality identifying the best sporting goods for the coming season, ISPO AWARDS are granted yearly to salute the industry’s most exceptional products. Independent juries of industry experts from ten countries met this month to evaluate all entries in terms of innovation, design and function, and ROKA’s performance wetsuit was honored among the finest sporting goods for 2016/2017.

Rob Canales, co-founder and CEO of ROKA said, “We are deeply honored to have the Maverick Pro recognized by the ISPO AWARDS. The pride is shared by the whole family here at ROKA, and the award validates all the hard work we put toward building performance from the ground up.”

Available for men and women, the ROKA Maverick Pro wetsuit is engineered with smart, area-specific buoyancy to enhance the fastest body position possible. It leverages physics, the world’s fastest materials and 30+ years of elite swimming experience to optimize speed, fit and comfort. ROKA’s patent-pending design is the choice of reigning triathlon world champions Javier Gómez and Gwen Jorgensen as well as numerous IRONMAN® champions and top athletes worldwide.

Canales added, “We set the lofty goal of making the fastest wetsuits on the planet, and then came years of intense R&D and endless testing by athletes of all abilities. It took so much because we decided in the beginning that nothing but a true game changer would be good enough, and that no-compromise attitude really set the foundation for our approach to product design. Athletes demand the best from themselves, and as a company founded by athletes, we respect their dedication by always striving to give them the best. Being validated by the ISPO AWARD will inspire us as we continue to take the same approach with a growing range of performance products.”

Visit www.rokasports.com to learn more about the company’s expanding lines of premium performance apparel and equipment. Follow ROKA on social media at FacebookTwitter and Instagram.

About ROKA Sports, Inc.

ROKA is a premium multisport brand dedicated to empowering athletes with the performance technologies they need to realize and redefine their potential. Like the athletes it serves, ROKA believes reaching one’s best is not a destination but the first step on the next journey of greatness, and the company continually strives to achieve the most innovative, premium products available for those who demand the best.

ROKA was founded by two former Stanford All-American swimmers who, after being frustrated by the offerings on the market, set out to make the fastest wetsuits on the planet. After launching in 2013, ROKA has seen tremendous growth, and its products are now relied upon by numerous world-class athletes including ITU World Champions, IRONMAN® Champions and Olympic medalists. Today, ROKA continues to make a difference for athletes who share its passion for excellence, and the company is building on its reputation for quality, performance and unsurpassed customer experience as it expands into new product categories. For more information, visit www.rokasports.com.

About ISPO

Under its ISPO brand Messe München International offers events and year-round services to the international sports business. The goal of the full-service provider is to offer its customers added value for successful positioning within the international competition. The provided services help customers increase their profitability as well as strengthen personal contacts and business relationships. The services currently include ISPO ACADEMY, ISPO AWARD, ISPO COMMUNITY, ISPO TEXTRENDS, ISPO BRANDNEW, ISPO CARD, ISPO JOBS and ISPO NEWS. As globally successful sports business platforms and multi-segment trade shows ISPO MUNICH, ISPO BEIJING and ISPO SHANGHAI offer a comprehensive overview of their respective markets.

January 29, 2016

ROKA and U.S. Masters Swimming Announce New Official Partner Agreement

USMSDallas, Texas, and Sarasota, Fla., January 28, 2016ROKA Sports, Inc., a premium multisport brand has announced a multi-year official partner agreement with U.S. Masters Swimming, the national governing body for adult swimming in the United States.

The ROKA brand burst into the triathlon and swimming markets in 2013 and was quickly embraced by top athletes. “ROKA was founded by former All-American swimmers, so swimming is in our DNA. We’re so excited about our partnership with U.S. Masters Swimming and look forward to working closely with USMS and elevating the training of the Masters community by offering products that define the performance standard,” says Ryan Dolan, Vice President of Sales and Marketing for ROKA.

USMS is excited to introduce ROKA to it’s diverse membership. “ROKA and U.S. Masters Swimming share a commitment to fitness and healthy living, and our mutual devotion to swimming embodies both those aspirations. Together we have a unique opportunity to give our community the latest insights and information on products and training that will empower swimmers of all abilities, inspiring them to achieve their best,” says Kyle Deery, Marketing Director for USMS.

 

USMS is excited to introduce ROKA to it’s diverse membership. “ROKA and U.S. Masters Swimming share a commitment to fitness and healthy living, and our mutual devotion to swimming embodies both those aspirations. Together we have a unique opportunity to give our community the latest insights and information on products and training that will empower swimmers of all abilities, inspiring them to achieve their best,” says Kyle Deery, Marketing Director for USMS.

About U.S. Masters Swimming

U.S. Masters Swimming is a nonprofit national governing body that promotes health, wellness, fitness, and competition for adults through swimming. USMS has more than 1,500 adult swim programs across the country and promotes information via the bimonthly member magazineSWIMMER, monthly eNewslettersSTREAMLINES, and website, usms.org. USMS sanctions and promotes pool, open water, and virtual events and competitions. Nearly 65,000 adults are registered members of U.S. Masters Swimming.

January 28, 2016

ROKA Partners with QT2 Systems

ROKA Sports, Inc. is pleased to announce a newly formed partnership with QT2 Systems. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We are honored to team up with QT2 Systems, a company that shares our passion for performance and our respect for those who strive to achieve their best. It’s all about empowering athletes, and by combining the performance technologies of ROKA with the comprehensive coaching and race-preparation methods of QT2 Systems, this partnership will give athletes everything they need to redefine their potential and go beyond their limits.”

Jesse Kropeinicki, Managing Director of QT2 Systems, LLC added, “ROKA gets it. They’re a company founded by athletes, so they understand the dedication it takes to achieve goals. At QT2 Systems’ brand of endurance preparation business (QT2 Systems, The Core Diet, OutRival Racing, or Your 26.2), we know that success is a matter of mind, and body, and it also demands a level of performance technology that can only come from those who know the passion behind all that sacrifice. That’s why we’re proud to partner with a company that has become synonymous with performance.”

About QT2 SYSTEMS

QT2 Systems LLC, offers complete endurance event preparation via its brands QT2 Systems (Detailed Triathlon Coach), OutRival Racing (Triathlon Coach & Group Training), Your 26.2 (Run Coach) and The Core Diet (Endurance Nutrition). QT2’s over 40 professional USA Triathlon certified coaches and Registered Dietitians offer one-on-one training and nutrition to over 35 professionals, over 80 elite age group athletes (Kona and Boston qualifiers), and more than 400 beginner to mid-level athletes throughout the country and worldwide. To find out more about the services offered by QT2 Systems, visit http://www.qt2systems.com/ or http://www.OutRivalRacing.com.

January 25, 2016

ROKA Adds Rebecca Soni to Athlete Roster

Rebecca Soni

Six-Time Olympic Medalist Joins World-Class Athletes in ROKA Family

DALLAS, Texas, December 22, 2015 – ROKA Sports, Inc. today announced that three-time Olympic gold medalist Rebecca Soni, one of the most dominant swimmers of all time, has joined its roster of athletes. Soni’s Olympic victories also include three silver medals, giving her a career total of twenty-two medals in major international competitions. Having broken multiple world records during her astounding career, she currently holds the world record as a member of the 4x100-meter medley relay (short and long course). Soni was also named American Swimmer of the Year for three consecutive years, and Swimming World’s World Swimmer of the Year for two.

Soni has retired from international competition but her love of swim continues, and she has transitioned into a “life-athlete,” pursuing a daily quest for self-improvement that echoes the path of achievement in athletics. Through the RISE Mentors program, she is teaching a balanced approach to athletics and life, inspiring tomorrow’s champions in the journey to success.

“I’m on a quest to create my future the way I choose it to be, and I chose to be part of the ROKA family because it’s a company of athletes, for athletes,” said Soni. “I want to share everything I’ve learned with the next generation and show them that reaching their true potential requires dedication, drive and the right attitude throughout their lives. That sentiment is echoed at ROKA. There’s so much performance designed into everything ROKA makes, and that’s because they know and respect the passion of athletes.”

Rob Canales, Co-Founder and CEO of ROKA said, “We are honored to have such a talented and celebrated athlete join the ROKA family. We jumped at the opportunity to work with Rebecca as she takes on new challenges. We are excited to leverage her passion and unrivaled expertise. As Rebecca inspires the next generation and continues tackling new epic challenges in open water, triathlon and beyond, she will rely on innovations that reflect our uncompromising drive to create the very best.”

December 22, 2015

ROKA Releases Premium Performance Apparel for Cycling

Pro Cycling Collection

New Pro Cycling Collection Elevates Training

DALLAS, Texas, October 29, 2015 – ROKA Sports, Inc. today announced the release of a new collection of training and racing apparel for cycling. The company’s Pro Cycling Collection for men and women has been crafted with impeccable attention to detail, delivering the highest technical performance, a range of precision fits and best-in-class comfort to athletes who demand the highest quality.

Rob Canales, Co-Founder and CEO of ROKA said, “ROKA is about performance – full stop. As we expand our relationship with multisport athletes from race day to everyday training, we will always strive to deliver the best performing technologies in our products, and this cycling collection honors that commitment.”

To engineer their cycling collection, ROKA fused the insights of world-class cyclists with technologies proven in the pro peloton. Features range from aerodynamic fabrics and strategically-placed mesh panels to intuitive detailing for optimal convenience and comfort. The new designs are available in a wide assortment of sizing, including tall size options. ROKA fit sets the company apart and underscores its commitment to being known and revered for its focus on this critical aspect of performance apparel.

Canales added, “The ROKA Pro Cycling Collection is the result of years of R&D. Our development and testing teams include experts, both internally and externally, who are deeply rooted in the sport, from Tour de France racers to product designers from preeminent cycling brands. Their achievements with this new collection will empower amateurs and pros alike with gear that performs better, fits better and helps athletes get the most out of their preparation.”

The Pro Cycling Collection features seven styles, and ROKA engineered the designs with special attention to sizing for the men’s and women’s collections.

ROKA created three performance cycling jerseys for the collection. A race fit crafted with moisture-wicking polyester, the Pro Race Short Sleeve Jersey offers breakaway speed with strategic placement of aerodynamic fabrics, a raw-edge sleeve finish, and a mesh back panel that maximizes breathability. The Pro Summer Short Sleeve Jersey offers minimized wind resistance, moisture management with mesh panels, and convenience features. Optimizing versatility, ROKA’s new Pro All-Season Short Sleeve Jersey is a year-round performer and a must-have for cyclists’ toolkits. All jerseys in the collection have three deep back pockets – each big enough to fit a water bottle deeply enough to prevent ejection while riding – along with a media pocket lined for water resistance.

The collection includes premium performance editions of both a bib short and non-bib short. Leveraging decades of experience from Tour de France riders, the ROKA Pro Bib Short is one of the most technically advanced designs available. The comfortable compression fit conforms to the body and takes advantage of a range of innovations to eliminate restriction, binding, pinching, and edge curling and rolling. On training days when a bib short is not called for, serious riders can take advantage of the Pro Short for cycling. The ergonomic pro-level chamois in the men’s design of each product utilizes carbon to reduce odor over time. The cycling shorts have a gradient silicone print and a raw-edge leg finish that prevents the “sausage leg” look and feel of conventional designs.

In cycling jackets, ROKA engineered the ultimate in wind-block shell designs. The Pro Wind Block Jacket is ideal for training days that call for a thinner, water-resistant and windproof layer to shield riders from the elements. Four-way stretch offers a performance fit, while venting on the back and underarms provides cooling. For core protection from wind and cold, ROKA created the Pro Wind Block Vent Vest. It too offers a comfortably slim performance fit that minimizes wind drag, and both jackets pack small enough to fit into a jersey’s rear pocket.

In addition, the cycling collection includes Unisex Thermal Arm Warmers, Knee Warmers and Leg Warmers, each designed with a compressive performance fit that offers both comfort and shape retention.

October 29, 2015

ROKA Viper Swimskins Dominate IRONMAN® World Championship

Viper Swimskins

Worn by More Athletes Than Any Other Brand at the 2015 Competition

DALLAS, Texas, October 16, 2015 – ROKA Sports, Inc. today announced that more athletes in the 2015 IRONMAN® World Championship relied on ROKA swimskins than any other brand. Elite athletes from around the world took advantage of the company’s premium swimskin design, the Viper, at the renowned triathlon in Kailua-Kona, Hawaii last weekend.

Ryan Dolan, VP Sales & Marketing at ROKA said, “There is no validation greater than having world-class athletes put their trust and faith in a performance product, and we are honored that so many chose to rely on ROKA swimskins for the world championship. Performance products truly matter to triathletes, and we are proud to not only meet but exceed their uncompromising standards for excellence, quality and comfort.”

According to the annual swimskin count conducted by Lava Magazine, at the 39th edition of the world championship, nearly 25% of the field of more than 2,000 triathletes wore swimskins made by ROKA.

ROKA built the Viper from the ground up, leveraging the expertise of elite swimming experience within the company to achieve the ultimate swimskins with no compromises. The designers focused on every detail, from the world’s fastest materials and hi-tech, bonded seam panel construction to low-profile zippers and hidden stitch reinforcement. In addition to its tremendous showing at this year’s competition, the suit was First Out of the Water at the 2013 and 2014 IRONMAN World Championships. Multiple editions are available for men and women.

ROKA was founded in 2011 by Rob Canales and Kurt Spenser, former Stanford All-American swimmers, after they entered the sport of triathlon. Frustrated by the offerings in the market, Rob and Kurt set out to make the fastest wetsuits on the planet — first for themselves and then for others. The result was the award-winning Maverick Pro Wetsuit that debuted to critical acclaim and mass adoption by triathletes of all abilities. ROKA followed Maverick with the Viper, and the company has since expanded into premium performance apparel for cycling and swim training.

Dolan added, “ROKA entered the sport in 2013, and in just two short years, the Viper went from being unknown to achieving #1 status at the 2015 IRONMAN World Championship. That’s a great affirmation of our passion for performance. Based on the numbers, we’re encouraged that we’re on the right track.”

October 16, 2015

ROKA Releases Elite Training Swimwear for Men and Women

Elite Swimwear

Premium Line Brings Performance and Style to Training

DALLAS, Texas, September 30, 2015 – ROKA Sports, Inc. today announced the release of its performance training swimwear. Developed specifically to meet the training demands of high performance athletes, the new suits are crafted with premium materials and engineered with technologies that maximize durability, comfort and fit under stress.

“We are excited to launch this new product line and bring the best of today’s innovations to our athletes in a line of training wear,” said Rob Canales, Co-Founder and CEO of ROKA. “From wetsuits to swimskins, we have redefined what is possible in performance on race day. That same passion for performance defines ROKA’s training swimwear -- products that perform and fit better, helping athletes get the most out of their preparation.”

In developing the line, ROKA applied its same stringent requirements developed in wetsuits to create swimwear that fit the needs of virtually any athlete’s body type. This required a combination of premium materials and unique designs created for optimal performance. Durability was a focus, as the company’s performance criteria demanded the textiles stand up to everything from excess chlorine in pools to levels of repeated use that come with full-time training. Darwin fabric by Carvico met ROKA’s high standards.

The new swimwear achieves flexible comfort and fluid movement with strategic two-way stretch while maintaining a streamlined fit with lasting shape retention. Darwin is a premium Italian polyester that resists surface pilling to remain smooth. Chlorine-proof and rated at UPF 50+ UV protection, Darwin is engineered for low water absorbance and the comfort of quick drying.

Canales added, “ROKA set the standard of performance for competition gear in triathlons. We take our expansion to training very seriously. We want to give athletes what they need to perform at the highest level while looking and feeling great. The invention of the SIM short and the SPCTRM goggle collection bridged the gap between training and competition. Our new elite swimwear is part of our continued efforts to push the limits of performance in training apparel. It is an exciting arena for continued ROKA innovation.”

Founded by All-American swimmers from Stanford, ROKA knows that preparation for competition requires focus, consistency and attention to detail. For those who wish to perform at their highest level, the company believes training apparel should be built with the same passion athletes put into preparation. That passion, persistence and attention to detail inspired the product line.

Swimwear for women in the new line includes one-piece designs (Elite 1PC Triangle Back, Elite 1PC Strap Back and Elite 1PC Tank Back) as well as separates to offer the freedom of two-piece swimsuits. The bottoms (Elite Triangle Tie Bottom and Elite Cross Back Bottom) vary in coverage to suit customer preferences, and the tops (Elite Triangle Back Top and Elite Cross Back Top) provide excellent athletic support. For men, the new swim bottoms range from ROKA’s Elite Racer to the Elite Square (offering more coverage and drag for training), the Elite Jammer (delivering performance, coverage and comfort), and the Elite Drag (engineered to fit comfortably while creating drag during training). All the menswear is made with close attention paid to seam placement, and it utilizes innovative pattern construction for maximum comfort.

ROKA has set out to design not just for performance innovation, but for the ultimate fit and the aesthetics of original style. The classic training silhouettes have been updated with bold colors and new styles that are refreshingly different from anything currently available in the performance space.

Canales continued, “We’re dedicated to empowering pros and amateurs alike with products that make them faster. Reaching the next level doesn’t happen without a lot of hard work. It demands commitment, perseverance and the kind of vision that sees opportunity where others see limits. ROKA shares that drive and honors that devotion by delivering the best of innovation in every category we enter. The materials and fit of this swimwear are proof of our ongoing commitment.”

September 30, 2015

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