It's What We've Always Wanted To Do
At ROKA, we're dedicated to empowering athletes with products that make them faster — faster than they were yesterday, faster than they were last season, faster than their competition. Faster takes hard work, but when you find resonance with your training and equipment there's nothing like it. It's called "easy speed" and it feels AWESOME. Lost it? Never had it? No worries. We're here to help.
We're committed to making the finest technical sportswear on the planet. We work with the best mills and factories in the world and have a team of more than 25 experienced, dedicated professionals who live and breathe performance products. Whether it's a highly technical thermo-bonded garment or a multi-shot, injection-molded piece of equipment, we are up for the challenge. We have in-house patternmakers with 30 years of experience who are helping us truly own our fit right out of the gates, and we have advanced R&D scouts who are traveling the world, constantly on the hunt for the newest innovations.
But we'd be nothing without our athletes, who demand the utmost of our resources and capabilities. We are incredibly proud to work with the very best athletes in the world, including 7x World Champion Javier Gómez Noya, 2x World Champion Gwen Jorgensen, and countless other World Champions, Olympians, and IRONMAN Champions. We are honored to support some of the most accomplished and respected coaches in the world, including Mark Allen and Siri Lindley. Lastly, we're proud to work with the very best amateur teams and athletes from around the world – from the most dedicated to those who are just starting out. Give us a shot – we'd like to work with you, too.
HOW WE GOT STARTED
We started ROKA after we signed up for an Ironman 70.3 triathlon on a dare and subsequently spent more money on gear and less time in the water than we should have. After testing the "best" wetsuits on the market, we found that the suits on the market all had major design flaws and performance hindering compromises — giving up some combination of body position, range of motion, rotation, or buoyancy. These suits forced us to swim much harder and slower than we had expected, leaving us spent and frustrated heading into T1. Sound familiar? Deeply frustrated with that experience, we decided to start from scratch and create a new wetsuit design, drawing on our decades of experience as competitive swimmers and the latest cutting edge research from the "supersuit" era in olympic swimming.
We spent our first two years doing research and development, creating and testing the Maverick wetsuits on pros, on ourselves and on everyday tri-addicts. Jesse Thomas was instrumental in making sure that the suit performed for developing swimmers with imperfect technique, not just elite swimmers like ourselves. Middle-of-the-pack age groupers also provided real and meaningful input, and we made specific changes to our suit design and material choice to accommodate developing swimmers without impacting the performance of the suit for elite swimmers. The result? The Maverick Pro's patent-pending design puts you in the fastest body position possible and facilities proper rotation for fast freestyle. What's more, our suit is so comfortable that your shoulders will not tire like they do in your current suit – promise.
After extensive pool and race testing, we believe the Maverick Pro is the fastest wetsuit on the planet. Even years later, we have not found a faster suit. Along the product design path, we discovered a breakthrough training product in the SIM – a neoprene short that mimics the lift of a wetsuit in the pool for training and thus allowing you to Train Like You Race®. For non-wetsuit swims, the super-fast and comfortable Viper offers NASA-tested, market-beating performance.
In 2015, we drew on decades of experience designing and developing goggles and other injection-molded hard goods and launched our first collection of performance swimming goggles. In addition to offering razor sharp, distortion-free optics and outstanding comfort, the collection features SPCTRM™ optics – a purpose-built set of eight lens tints that were designed to make sighting buoys in open water easier and designed to ease eye fatigue under the sun and other extreme lighting conditions.
Across our range, we have redefined what is possible in performance on race day, and that same passion for performance defines our training swimwear and cycling apparel released in 2015. Our swimwear is crafted with premium materials and engineered with technologies that maximize durability, comfort and fit under stress. Helping athletes get the most out of their preparation, ROKA swimwear achieves flexible comfort and fluid movement with strategic two-way stretch while maintaining a streamlined fit with lasting shape retention. Our cycling apparel fuses the insights of world-class cyclists with technologies proven in the pro peloton to engineer a collection with impeccable attention to detail, and it delivers the highest technical performance, a range of precision fits and best-in-class comfort to athletes who demand unsurpassed quality.
We're very excited about the products we've launched as well as those we have in development. We continue to be dedicated to empowering pros and amateurs alike with products that make them faster, more comfortable, and more confident. Reaching the next level doesn’t happen without a lot of hard work. It demands commitment, perseverance and the kind of vision that sees opportunity where others see limits. ROKA shares that drive and honors that devotion by delivering the best of innovation in every category we enter. Stay tuned.
-Rob Canales & Kurt Spenser, ROKA Co-Founders
ROKA was born in the Barton Springs Pool, a 300 yard open water pool in Austin, Texas. We now operate from Dallas, Boulder and Los Angeles.