ROKA Sports

Find Faster

It's What We've Always Wanted To Do

At ROKA, we're dedicated to empowering athletes with products that make them faster — faster than they were yesterday, faster than they were last season, faster than their competition. Faster takes hard work, but when you find resonance with your training and equipment there's nothing like it. It's called "easy speed" and it feels AWESOME. Lost it? Never had it? No worries. We're here to help.

Rob Canales - Co-Founder and CEOKurt Spenser - Co-FounderWe started ROKA after we signed up for an Ironman 70.3 on a dare and subsequently spent more money on gear and less time in the water than we should have. After testing the "best" suits on the market, we found that the suits on the market all had major design flaws and performance hindering compromises — giving up some combination of body position, range of motion, rotation, or buoyancy. These suits forced us to swim much harder and slower than we had expected, leaving us spent and frustrated heading into T1. Sound familiar? Deeply frustrated with that experience, we decided to start from scratch and create a new wetsuit design, drawing on our decades of experience as competitive swimmers and the latest cutting edge research from the "supersuit" era in olympic swimming.  

We spent our first two years doing research and development, creating and testing the Maverick wetsuits on pros, on ourselves and on everyday tri-addicts like you. Jesse Thomas was instrumental in making sure that the suit performed for developing swimmers with imperfect technique, not just elite swimmers like ourselves.  Middle-of-the-pack age groupers also provided real and meaningful input, and we made specific changes to our suit design and material choice to accommodate developing swimmers without impacting the performance of the suit for elite swimmers.  The result? The Maverick Pro's patent-pending design puts you in the fastest body position possible and facilities proper rotation for fast freestyle.  What's more, our suit is so comfortable that your shoulders will not tire like they do in your current suit - promise.

After extensive pool and race testing, we believe the Maverick Pro is the fastest wetsuit on the planet. We have not found a faster suit.  Along the product design path, we discovered a breakthrough training product in the SIM. For non-wetsuit swims, the super-fast and comfortable Viper offers NASA-tested, market-beating performance. 

From wetsuits to swimskins, we have redefined what is possible in performance on race day, and that same passion for performance defines our training swimwear released in 2015. The suits are crafted with premium materials and engineered with technologies that maximize durability, comfort and fit under stress. Helping athletes get the most out of their preparation, ROKA swimwear achieves flexible comfort and fluid movement with strategic two-way stretch while maintaining a streamlined fit with lasting shape retention.

ROKA set the standard of performance for competition gear in triathlons, and 2015 brought even more innovation with the release of our Pro Cycling apparel for men and women. We fused the insights of world-class cyclists with technologies proven in the pro peloton to engineer a collection with impeccable attention to detail, and it delivers the highest technical performance, a range of precision fits and best-in-class comfort to athletes who demand unsurpassed quality.

We’re dedicated to empowering pros and amateurs alike with products that make them faster. Reaching the next level doesn’t happen without a lot of hard work. It demands commitment, perseverance and the kind of vision that sees opportunity where others see limits. ROKA shares that drive and honors that devotion by delivering the best of innovation in every category we enter.

ROKA is headquartered in Dallas, Texas and has employees in Los Angeles, California and Boulder, Colorado.

2015 Highlights

2014 Highlights

2013 Launch

2010-2012: Pre-Launch

Barton Springs
ROKA was born in the Barton Springs Pool, a 300 yard open water pool in Austin, Texas.